PART 1: IF THEY WEREN’T PLAYERS, THEY WOULD BE FANS

For over 60 years, the Giants have embodied everything that makes San Francisco unique.
2018’s team was no exception.

PART 2: PRIDE

With the launch of our new tagline, “It Doesn’t Get More SF,” we set out to prove that an MLB team can embody everything that makes San Francisco such an amazing place. That includes supporting the LGBTQ+ community.

So on June 5th, 2021, the Giants became the first team in Major League Baseball to wear the rainbow flag as part of their uniform.

The re-designed uniforms debuted during Pride weekend and received an outpouring of love from CNN, ESPN, Washington Post, Out Magazine, NBC News, SF Chronicle, CBS News, USA Today, and countless other publications.

OUT-OF-HOME

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JEALOUS DEVIL

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CHEETOS REBRAND