Jealous Devil, a high-end charcoal brand, wanted to take on the BBQ establishment—namely Kingsford, which owns 90% of the market. So in early 2024, they assembled a small team and asked us to create work that would cut through the clutter and get people talking.
WARRIORS OF THE FLAME: SOCIAL FILMS
A series of animated shorts that reimagine the characters on Jealous Devil packaging as heroes who will stop at nothing to protect grillers from using cheap, shitty charcoal.
Additional films coming soon.
CHARRED MEMORIES: SOCIAL CONTENT
A series of films that remind viewers that nostalgia isn’t all it’s cracked up to be.
Additional films coming soon.
GRILLS ARE NOT TOILETS: SOCIAL FILM
A quickly produced, low-budget manifesto that helped launch our brand position.
ASSORTED SOCIAL POSTS
Simple, headline-driven social posts intended to give the brand a voice.
