How do you get gamers excited about a PC franchise from a different era? In the case of SimCity, you completely reinvent the game demo, inviting fans from all over the world into a live social experience where everyone plays together in real-time. We called this seven day event "Let's All Be Mayor."

This was WAY before Twitch. So yes, we basically invented Twitch.

In just seven days, Let’s All Be Mayor boasted:
~ 1.3 Million video views
~ 3,000 tweets an hour
~ Almost 400,000 votes pouring in from every continent on the planet
~ An unprecedented 27-minute average visit